DMYTRO DUKA

Professional Summary

Dmytro Duka is the Sales Director and Senior Sales Representative at Action Home Services (AHS), a premium full-service outdoor design and construction company serving the Greater Toronto Area. Over a seven-year career at AHS, Dmytro has progressed from entry-level general labour to leading a five-person sales team responsible for multi-million dollar annual revenue.

Dmytro is the primary architect of AHS’s inbound marketing and sales infrastructure — having built the company’s CRM platform, sales SOP library, rep performance tracking system, and marketing oversight operations from the ground up. His expertise spans inbound lead generation, consultative sales methodology, sales coaching, and scalable process design in a high-value residential construction environment.

Education

• Bachelor of Science, Mechanical Engineering — National Transport University, Kyiv, Ukraine.
• Diploma, Logistics & Supply Chain Management — Seneca College, Toronto, Ontario.

Formal engineering training combined with logistics and supply-chain education built the operational and systems-thinking foundation that has defined Dmytro’s work designing structured sales and CRM systems at AHS.

Career at Action Home Services (2017–Present)

Dmytro joined Action Home Services in 2017 and has completed the full path from entry-level labourer to Sales Director — a seven-year progression earned through sustained top performance, systems thinking, and the deliberate construction of the company’s sales and marketing infrastructure.

General Labour (Part-Time)  |  2017

Dmytro joined AHS at age 22, performing hands-on site work alongside production crews. This ground-level start gave him direct knowledge of AHS construction methods and operational standards — context that would later make his sales conversations and process design credible from the field up.

Power Washing, Project Support & Small-Project Sales  |  2020

Transitioning to full-time at AHS, Dmytro expanded into project coordination and client-facing roles, taking on early sales of smaller residential projects. This stage bridged his operational background and his move into dedicated sales.

Full-Time Sales Representative  |  2021

Dmytro moved into a dedicated sales role, managing inbound leads, conducting on-site consultations, preparing estimates, and closing residential construction projects across the GTA.

Senior Sales Representative  |  2023

Promoted on the strength of sustained top performance, Dmytro took ownership of higher-value projects and began contributing directly to the process documentation and methodology development that the rest of the sales team would adopt.

Sales Director & Senior Sales Representative  |  2024–Present

In a dual role, Dmytro leads the AHS sales team while maintaining a personal $4M+ annual quota. He is responsible for hiring, coaching, CRM systems, SOP development, and marketing oversight — building the architecture that lets a small team sell consistently at scale.

Areas of Expertise

1. Inbound Sales Process

Dmytro designed and implemented AHS’s complete inbound sales process, from lead capture and qualification through on-site fact-finding, estimate delivery, and structured follow-up. He authored the company’s Sales SOPs (Sections 1–9), governing every stage of the client journey for all sales representatives.

• Appointment Set Script v2.0 — five-category qualification framework covering service type, timeline, budget, decision-makers, and intent.
• On-Site Fact-Finding Guide v2 — structured questioning framework for all in-person consultations.
• Manual Follow-Up Journey system — structured multi-touch sequence across all deal stages and objection scenarios.
• Post-Sale Accountability SOP — client handoff protocol between sales and production.

2. Marketing Systems & Lead Generation

Dmytro is one of the primary architects of AHS’s inbound marketing system. He oversees paid digital marketing, implements lead source attribution, conducts performance audits, and manages the company’s marketing agency relationship. Under his oversight, AHS’s Google Ads campaigns have produced a 6.1x return on ad spend ($414K in spend generating $2.54M in attributed revenue), and the Home Show channel has delivered a 21.3x ROAS.

• Built lead source tracking across Google Ads, Home Shows, referrals, repeat clients, and organic channels.
• Conducted a comprehensive Google Ads account audit (FY2026) with structural improvements.
• Implemented a landing page conversion audit framework.
• Developed the marketing ROI reporting methodology used in executive business reviews.

3. Sales CRM & Automation Design

Dmytro designed and built a custom CRM for the AHS sales team using Monday.com, integrated with Make.com automation workflows. The system replaced manual tracking and delivers real-time visibility into pipeline health, deal velocity, rep performance, and commission calculations — and is actively used by all AHS sales representatives.

• Monday.com Sales Board — full pipeline management from lead intake through signed contract.
• Commission Tracking Board — automated commission calculation, milestone tracking, and payout management.
• Make.com automation integration — automated status routing, notifications, and board updates.
• KPI Scorecard System — rep-level performance tracking across close rate, deal size, quote compliance, and pipeline coverage.

4. Sales Coaching & Team Development

As Sales Director, Dmytro leads a team of five sales representatives across all performance dimensions. He conducts structured weekly one-on-one coaching sessions, designs training programs, and maintains a coaching methodology built on process discipline and data accountability. He has developed the company’s full new-hire onboarding package and a library of sales training resources.

• Weekly 1-on-1 coaching with standardized agenda, data review, and commitment tracking.
• Sales team onboarding package — compensation plan, weekly rhythm guide, and process orientation.
• Sales Intelligence Board training deck and facilitator guide.
• Objection Handling Playbook and competitive mystery shopping framework.

Professional Experience Prior to AHS

Logistics Coordinator, Armstrong — Greater Toronto Area  |  2018–2019

Before committing to AHS full-time, Dmytro worked in an office-based logistics coordination role at Armstrong, a logistics company in the Greater Toronto Area, while continuing part-time site work at AHS. The role developed his foundation in operational systems, workflow management, and process documentation — skills that directly informed his later work building structured sales and CRM systems at AHS.

Key Achievements

• $3.23M in personal sales revenue in FY 2024–25 — 52 signed projects, the highest project volume on the team.
• 98.5% on-time quote delivery compliance (4 missed deadlines across the full fiscal year) — best on the team.
• 30.2% lead-to-quote conversion rate, demonstrating strong qualification and appointment effectiveness.
• Authored a 9-section Sales SOP library governing every stage of the AHS client journey.
• Built and deployed the AHS sales CRM (Monday.com + Make.com) used daily by all sales representatives.
• Oversaw the Google Ads channel delivering 6.1x ROAS ($414K spend → $2.54M attributed revenue).
• Designed and launched the AHS Repeat Client Referral Program framework.
• Promoted from entry-level labourer to Sales Director within 7 years — with no prior formal sales or construction background.

Training, Certifications & Professional Development

Conferences & Industry Events

• Cardone Workshops & Leadership Summit — intensive sales leadership and business development training, including Sales, Leadership, and Marketing workshops, People Essentials, and Operations Essentials.
• LeanScaper Industry Conference — landscaping industry-specific sales methodology and business operations.

Certifications & Qualifications

• DISC Behavioural Assessment — completed at a Cardone Leadership Event; applied in team coaching and the communication framework.

Sales & Business Development Study

• Grant Cardone — Sell or Be Sold: self-conviction methodology, price objection frameworks, closing arsenal development, prospecting discipline, and massive action principles.
• Jordan Belfort — Way of the Wolf (Straight Line System): Three Tens certainty framework, tonality and state management, structured presentation architecture, and Looping objection-handling methodology.
• Chris Voss — Never Split the Difference: tactical empathy, mirroring and labeling, calibrated questioning, the Ackerman pricing model, and loss-aversion framing for premium price conversations.
• LeanScaper OFQPPF Framework: structured six-part conversation opening methodology applied to high-value residential construction sales.

Internal Development

• Sales Director Leadership Track at AHS (2024–Present) — team management, coaching methodology, hiring, performance accountability, and compensation design.
• Cross-functional experience across labour, project coordination, power washing, and sales — providing operational context that strengthens training credibility.