MIKE FROLOV

Professional Summary

Mike Frolov is the Business Development Representative at Action Home Services (AHS), a premium full-service outdoor design and construction company serving the Greater Toronto Area. With over four years of experience as General Manager at Green Clean Mobile Wash — where he managed a team of 15 and grew the company by $1 million in recurring contract revenue — Mike brings a proven track record of building scalable sales systems, strategic partnerships, and high-performing teams.

Since joining AHS in 2025, Mike has built the company’s outbound sales function from the ground up, including cold call frameworks, a CRM tracking system, and a referral and partnership network that continues to generate a growing pipeline of qualified opportunities. His expertise spans outbound prospecting, B2B contract sales, business development strategy, and sales team leadership — skills he is now positioned to teach as a certified trainer through the AHS training program.

Education

• Computer Science (Diploma) — Seneca College, Toronto, Ontario.

Career Progression

Pre-AHS Experience

Prior to joining AHS, Mike spent four years at Green Clean Mobile Wash, a commercial property maintenance company in the Greater Toronto Area, where he rose to the role of General Manager. He oversaw a team of 15 employees and was directly responsible for the company’s sales and business development activities. His most significant achievement was growing the company’s revenue by $1 million through the acquisition of long-term service contracts — predictable, recurring revenue that transformed the business’s financial stability. This experience gave Mike deep expertise in cold calling, inside sales, B2B partnership development, and team leadership — skills directly transferable to the landscaping and construction industry.

Career Timeline

• 2021–2024 — General Manager, Green Clean Mobile Wash: Led a team of 15, managed inside sales and BD activities, built cold call systems and client outreach processes. Grew company revenue by $1M through acquisition of ongoing service contracts.
• 2025–Present — Business Development Representative, Action Home Services: Built AHS’s outbound sales process from scratch including cold call scripts, CRM tracking, and a referral and partnership network. Responsible for generating new business through proactive outreach and strategic relationship development.

Areas of Expertise

Outbound Sales Process

Mike designed and implemented AHS’s outbound sales infrastructure from the ground up — creating the systems, scripts, and processes that drive proactive new business generation for the company.

• Cold Call Script Framework — Structured multi-stage outreach sequences tailored to residential and commercial prospects.
• Outbound Prospecting System — Target identification, list building, and daily outreach cadence design.
• Objection Handling Playbook — Responses to the most common objections encountered in high-value construction sales.
• Follow-Up Sequence — Multi-touch follow-up structure across all outbound deal stages.

Partnership & Referral Network Development

Mike built AHS’s referral and partnership program, identifying and cultivating strategic relationships with contractors, real estate professionals, and industry contacts that generate a consistent and growing pipeline of qualified leads.

• Referral Partner Identification Framework — Criteria and process for identifying high-value referral partners in adjacent industries.
• Partnership Outreach Process — Structured approach to initiating and nurturing partner relationships.
• Referral Tracking System — Pipeline visibility into referral source performance and deal attribution.

CRM & Sales Tracking

Mike implemented a CRM and tracking system for AHS’s outbound sales activities using Monday.com, giving the organization real-time visibility into outreach volume, pipeline status, and conversion performance.

• Monday.com CRM — Outbound pipeline management from first contact through signed contract, including lead status tracking, follow-up scheduling, and deal stage visibility.
• Activity Tracking Dashboard — Daily call volume, follow-up status, and deal stage tracking.
• Performance Reporting — Conversion rate monitoring and outbound channel effectiveness analysis.

Key Achievements

• $1M in new recurring contract revenue — Grown at Green Clean Mobile Wash through systematic outbound sales and contract acquisition.
• Managed a team of 15 — Oversaw hiring, training, and performance management as General Manager at Green Clean Mobile Wash.
• Built AHS outbound sales process from scratch — Including scripts, CRM, tracking systems, and follow-up frameworks in under one year.
• Established AHS referral and partnership network — Creating a growing pipeline of qualified leads from strategic B2B relationships.
• Promoted to General Manager — Advanced from inside sales to full P&L and team leadership responsibility within four years.

Training & Professional Development

Conferences & Industry Events

• Cardone Sales Training — Intensive sales methodology covering prospecting discipline, closing strategies, price objection frameworks, and massive action principles.
• Cardone Leadership Training — Sales team management, coaching methodology, performance accountability, and leadership development.
• Cardone People’s Training — Interpersonal communication, team dynamics, DISC behavioural frameworks, and people management.
• LeanScaper Sales Training — Landscaping industry-specific sales methodology and client conversion techniques.
• LeanScaper Leadership Training — Leadership frameworks and management practices applied to the outdoor construction industry.
• LeanScaper People’s Training — Team communication, hiring, and people development in a trades and construction environment.
• LeanScaper Operations Training — Operational workflows, scheduling, and efficiency systems for landscaping companies.
• LeanScaper Finance Training — Financial literacy, job costing, and business metrics relevant to outdoor construction operations.
• National Home Show — Represented AHS at one of Canada’s largest consumer home and garden exhibitions, generating leads and building brand awareness across the GTA.
• Living Lux Design Show — Participated in premium design-focused home show, connecting with high-value residential clients and design professionals.
• Strategic Networking Events — Multiple industry networking events focused on building strategic partnerships and promoting AHS services to contractors, real estate professionals, and adjacent industry contacts.

Certifications & Qualifications

• Grant Cardone 10X Sales Training — Self-conviction methodology, price objection frameworks, closing arsenal development, prospecting discipline, and massive action principles.
• DISC Behavioural Assessment — Completed at Cardone Leadership Event; applied to client communication and team interaction.

Sales & Business Development Study

• LeanScaper OFQPPF Framework — Structured six-part conversation opening methodology applied to high-value residential construction sales.
• Industry Sales Courses & Programs — Ongoing investment in prospecting methodology, negotiation, account management, and B2B sales techniques.

Internal Development

• Business Developer Track at AHS (2025–Present) — Outbound sales system design, partnership development, CRM implementation, and pipeline management.
• Cross-Industry Experience — Background spanning commercial property maintenance and residential outdoor construction, providing operational credibility that strengthens training delivery.